VAMFF: THE ICONIC Presents River Island

Hey Lovelies!

Fully back into the swings of things following my holiday, and glad to be back in my home town despite the rainy weather!

Bringing you some amazingness on this dreary day in the form of these gorgeous images from THE ICONIC presents River Island ‘Shop the Show’ at Virgin Melbourne Fashion Festival (VAMFF) which took place in Melbourne last Friday.

This was the hottest and most watched show at VAMFF and gave shoppers the opportunity to shop directly from the runway – as models walked the catwalk, head to toe looks became available on THE ICONIC for purchase and delivery within 3 hours! Pretty amazing stuff if you ask me!

Divine Ajak Deng walked the runway, in celebration of the partnership between River Island and THE ICONIC and singer Kiyomi Vella gave an exclusive performance to finish the show with a bang!

Absolutely devastated I wasn’t in Melbourne for this show!!! Next time :)

Pics via THE ICONIC, live stream of the show can be seen here.